General Motors has partnered with Crossville Tile to use Cross Colors porcelain tile as the exclusive flooring collection in GM dealerships and showrooms across the US. All General Motors branded dealerships, including GMC, Chevrolet, Cadillac and Buick will feature Crossville’s Cross Colors tile flooring in both interior and exterior settings. To the Trade are the preferred flooring consultants to facilitate GM’s transition to Crossville floors.
To The Trade Flooring’s team of highly-trained tile experts offers unique insight into the GM-Crossville partnership. To The Trade consultants work one on one with individual dealerships to select the ideal Crossville tile for each space, so that dealerships can meet corporate standards, while still maintaining distinctive brand recognition. From design advice, to color options and layout instructions, To the Trade consultants are GM dealers’ most reliable contacts when it comes to selecting, ordering and installing Crossville tile.
GM and Crossville have selected the Cross Colors collection for several reasons. First, Cross Colors tile is formed from Crossville’s exclusive Porcelain Stone material, renowned for its hardness, consistency, and durability. Porcelain Stone tile is ideal for high-traffic interior areas due to its high breaking strength and superior abrasion resistance. Cross Colors tile can easily withstand the weight of even the largest GMC and Chevrolet trucks and SUVs. Next, Crossville’s colors are vibrant and remarkably consistent. The particular colors selected for use in General Motors showrooms include Empress White, Ebony, Antico Taupe and Seal Taupe. These sophisticated shades are neutral and understated, while still creating a clean, modern ambiance. Cross Colors’ modern look is the ideal platform to showcase GM’s innovative automobile collection.
The GM-Crossville partnership offers many advantages to both companies. For GM brands such as Buick and Cadillac, Crossville’s modern ambiance will create showrooms with a forward-looking feel which can help re-cast the brands in today’s market. Further, Chevrolet and GMC dealerships across the nation will have a consistent and familiar appearance which solidifies brand image in consumers’ minds. Crossville Tile on the other hand, will be associated with innovative new vehicles, and will become a part of the historic legacy of America’s premier automobile manufacturer. Overall, this exciting partnership is an important step forward for both Crossville and General Motors.
To The Trade Flooring consultants are the preferred facilitators of the GM-Crossville partnership. Dealer representatives can contact the Michigan-based To The Trade Flooring team at 586-344-5100.